As overseas business continue to expand, artistes have emerged as a powerful promotional force. TVBI has strengthened its artiste management business, discovering and nurturing talent to create diverse promotional channels ── from commercial events and music projects to programme participation and professional social media promotion ── delivering strong brand impact.

TVB Malaysia artistes mainly come from TVB talent shows and are multi-talented with strong singing abilities and distinctive images. This year, TVBI partners with clients to create customized Chinese New Year MV “All in for the New Year”, achieving high popularity through TVBI’s successful promotion.