Social Media Business
YouTube Channels Managed by TVBI
TVBI has established a strong and growing presence across social media, creating strategically tailored channels for different markets. Its YouTube networks for TVB dramas and variety shows reach over 102 million Monthly Active Users, with multi-language options including English, Mandarin, Vietnamese, Khmer and Thai. By integrating these social platforms with traditional TV, TVBI delivers maximum advertising impact, engages target audiences, and connects brands with tens of millions of fans worldwide.
In addition, TVBI partners with other content providers. Its “Cinema No.8” platform offers hundreds of classic Chinese-language films, over 100 exclusive TVB Telemovies, and select content from China, Taiwan (China), Japan, and South Korea, appealing to audiences across generations.
YouTube Multi-Channel Network
In 2023, TVBI became an official partner of a YouTube Multi-Channel Network (MCN). This partnership has enabled us to provide enhanced services, including third–party content management, monetization, and more. Currently, we are in partnership with several content providers to set up movie and music channels, maximizing presence and monetization opportunities on YouTube. In the future, we will continue to leverage our MCN business to acquire more content providers, delivering a diverse array of content and experiences to our audience.
Industrial Leader
To further increase our audience base and monetization on social media platforms, we are deploying search engine optimization (YouTube SEO) services to connect with more targeted views. Moreover, additional resources will be allocated to develop different markets, while providing English subtitles and metadata in widening the base of non-Chinese audience.
